Most brands connect with social influencers to push their messages out to audiences. We do the opposite: turning the creativity and intelligence of leading edge people inwards.
We build a leading-edge community to work with your innovation and communication teams, over 6-24 months. They inspire new directions and speed the creative process, creating a bridge between current marketplace realities and future trends.
In-market tours and home visits
'Ground truth' is an intelligence term for information gathered from direct observation.
We specialise in arranging in-market tours and home visits for brand teams who want to meet their customers and experience their lives, so that they can solve real problems and communicate with empathy. For the folks back home, we create immersive 360 degree films they can view with Virtual Reality headsets.
Segmentation and persona development
Segmentation is a powerful marketing tool. But too often, it adds complexity, or fragments brand efforts. We help shed new light on your target market, with segmentation built on meaningful differences that are statistically validated, and personas that are relatable because they're built on real people and real lives. We can work with an existing segmentation, align multiple segmentations, or start from scratch.
If you're drowning in research reports and market data, dump it all on us. We excel at synthesising quantitative and qualitative information and identifying the human truths that lie at the heart of your category and brand. We turn data into insights and stories to serve different purposes. For example, we've created handbooks which align and on-board global teams; innovation platforms and territories to fuel ideation; and trade sales decks.